Dhanashree Bhagwatkar
Designer, Researcher & Strategist with 5+ YOE
ENTERPRISE B2B
COMMERCE
FINTECH
CLINICAL HEALTHCARE
AI NATIVE
Clarity from complexity | Systems that scale | Outcomes that measure
Building in ecosystems where every design decision has a business consequence and a metric to prove it.
currently
Senior Lead - User Experience, Greenworks Tools
exploring
Agentic UX patterns | Vibe coding interfaces | AI transparency Design
Key Collaborations
CORE COMPETENCIES + TOOLS + EXPERTISE
What I bring to every engagement
UX Strategy & Operating Models
Operating models & governance, experience architecture at scale.
Figma
Miro
Jira
Notion
Research-Led Discovery
40+ interviews per engagement, heuristic evaluation, affinity mapping.
Maze
GA4
Amplitude
UserTesting
AI Tools &
Emerging Tech
Trust architecture, explainable AI, confidence systems, error flows.
Claude
Cursor
ChatGPT
Figma AI
Lovable
Design Systems & Craft
WCAG 2.1 component libraries, design tokens, motion, interaction craft.
Figma
Sketch
ProtoPie
Principle
Adobe CC
To learn more about four interconnected disciplines, each with a proof point, a philosophy, and the exact tools I use in practice.
CASE STUDIES
Selected work
COMMERCE · AI · DESIGN SYSTEMS
01 · LEAD PROJECT · May 2025 – Present
Greenworks Tools $100m+ DTC Platform
Owned UX strategy and execution for a large-scale commerce overhaul, spanning across AI-Garage, PLP, PDP, cart, checkout, loyalty program and account ecosystems. Built the UX operating model, design system, and AI interaction model from the ground up.
+30% conversion efficiency
~12% cart abandonment ↓
~17% revenue lift
10+ UX programs
AI Interaction Models
HEALTHCARE · CLINICAL WORKFLOWS· HIPAA
02 · SENIOR DESIGNER · Aug 2023 – May 2024
Alleo Virtual Oncology Care Platform
Redesigned a virtual oncology care platform for clinicians, oncologists, and care coordinators, under HIPAA constraints. 20+ clinical stakeholder interviews. 3 fragmented product lines unified into 1 coherent system.
+30% engagement
+20% adoption
+15% satisfaction
~60% UI inconsistency ↓
70% Meeting Time Saved
What the team started saying..
DESIGN MATURITY SIGNALS
ENGINEERS TRUST
The specs are clear enough to build directly,
no back-and-forth needed.
- Engineering team
Greenworks
UX LANGUAGE
Which UX principle should guide this? Is there a recommended pattern to start from?
- Cross functional Team
Greenworks
CLINICAL ADOPTION
Finally intuitive, no separate interface training needed for new users.
- Oncology Care team
Alleo
SYSTEM COHERENCE
Three product lines now feel like one system,the consistency is something we couldn't achieve before.
- Product Team
Alleo
SPATIAL UX
03 · EXPLORATORY UX
IKEA AR Furniture Assembly
Solved the hardest UX problem in AR: interactions when the user's hands are full. Error states, fallback flows, and spatial cognition for a global, multi-literacy audience.
AR interaction model
Emerging Tech
5+ Industries
RANGE OF EXPERIENCE
Each domain compounds the last, commerce scale, clinical rigour, AI fluency, fintech precision, automotive safety.
Commerce
$200M+ · 10+ initiatives
Clinical
3 Workflow Refining
AI
MyGarage
Fintech
Lentra
Automotive
Futuristic HMI
ENTERPRISE SAAS · B2B · FINTECH
05 · SOLO DESIGNER
Fund Administration Platform
Zero to One Experience Design
Sole designer from zero - research, design system, 150+ screens, and compliance features for a fund management SaaS serving institutional investors. Zero-to-one end-to-end ownership.
30% cost reduction
95% compliance ↑
150+ screens designed
BEHAVIOURAL DESIGN · SOCIAL IMPACT
06 · MIT + HARVARD · RESEARCH & STRATEGY · POLICY DESIGN
MIT Media Lab Transit UX for 30M+ Multilingual Commuters
Fragmented public transit UX was creating accessibility barriers for 30M+ multilingual commuters. Led a cross-institution initiative with professionals from MIT and Harvard on nudge-based behavioural interventions to improve usability without rebuilding infrastructure. Real-world deployment across public transit networks.