Dhanashree Bhagwatkar
Simplifying complexity. Humanizing technology.
Designing human-centered, high-impact digital products across AI, enterprise, and emerging technology, turning complex systems and business challenges into experiences people understand, trust, and confidently act on.
5+ YOE
Expertise designing products across Enterprise B2B, Healthcare, E-commerce, Fintech & Automotive
open to work
Senior/ Lead UX and Product Designer roles
4+ AI Initiatives
Discovering opportunities, defining product vision, and shaping intelligent experiences
20+ Projects
From strategy and concept to launch across web, mobile, and connected ecosystems
currently
Senior Lead - UX, Digital & AI Initiatives, Greenworks Tools
02
Clients and Collaborations
03
Design Philosophy
Complexity → Clarity → Confidence
Can people understand what technology is doing, why it matters, and what to do next, without having to understand the complexity underneath it?
Understand before you interact
Turn complex information and workflows into clear, intuitive next steps.
Trust what you
can't see
Make AI and system logic transparent enough to build trust and confidence.
Confidence creates momentum
Reduce uncertainty and cognitive load so people can move forward with confidence.
From enterprise platforms and clinical workflows to AI decision systems, commerce, fintech, and automotive HMI,
this is the question I bring to every product:
How can we make something incredibly complex feel incredibly clear?
04
Real-world UX case studies delivering measurable impact
Selected Work
01 | COMMERCE · AI · DESIGN SYSTEMS
Greenworks Tools
$100M+ DTC Platform
SENIOR LEAD UX · May 2025 – Present
Owned UX strategy and execution for a large-scale commerce overhaul, spanning across AI-Garage, PLP, PDP, cart, checkout, loyalty program and account ecosystems. Built the UX operating model, design system, and AI interaction model from the ground up.
+30% conversion efficiency
~12% cart abandonment ↓
~17% revenue lift
10+ UX programs
AI Interaction Models
#3 AI: My Garage
Decision Support Through Personalization
Created a personalized, signal-driven recommendation flow that adapts to user context and behavior to improve engagement and relevance across product discovery.
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#4 Experience Overhaul
Designing Decisions, Not Just Pages
Redesigned PDP, PLP and Dashboard experiences to clarify comparison and buying decisions, driving higher conversion, AOV, and lower bounce.
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02 | CLAIMS MANAGEMENT · AI TRUST · ENTERPRISE SAAS
Designing Trust at Portfolio Scale,
Integrating AI in existing workflows
LEAD DESIGNER - IC · FREELANCING · 2025 - 2026
An AI decision-support system that gives one adjuster, one supervisor,
and one executive the same claims portfolio, three completely different answers.
247 Claims Monitored in real time
3 roles ~ 1 Trust Architecture
91% + AI confidence, litigation prediction
03 | HEALTHCARE · CLINICAL WORKFLOWS· HIPAA
Alleo
Virtual Oncology Care Platform
SENIOR DESIGNER · Aug 2023 – May 2025
Redesigned a virtual oncology care platform for clinicians, oncologists, and care coordinators, under HIPAA constraints. 20+ clinical stakeholder interviews. 3 fragmented product lines unified into 1 coherent system.
+30% engagement
+20% adoption
+15% satisfaction
70% Meeting Time Saved
~60% UI inconsistency ↓
What the team started saying..
Design Maturity Signals
ENGINEERS TRUST
The specs are clear enough to build directly,
no back-and-forth needed.
- Engineering team
Greenworks
UX LANGUAGE
Which UX principle should guide this? Is there a recommended pattern to start from?
- Cross functional Team
Greenworks
CLINICAL ADOPTION
Finally intuitive, no separate interface training needed for new users.
- Oncology Care team
Alleo
SYSTEM COHERENCE
Three product lines now feel like one system,the consistency is something we couldn't achieve before.
- Product Team
Alleo
05
Additional Case Studies & Past Work
04 | ENTERPRISE SAAS · B2B · FINTECH
Fund Administration Platform
Zero to One Experience Design
SOLO DESIGNER | END-TO-END OWNERSHIP
30% cost reduction
95% compliance ↑
150+ screens designed
05 | SPATIAL UX
Emerging Tech
AR interaction model
Solved the hardest UX problem in AR: interactions when the user's hands are full. Error states, fallback flows, and spatial cognition for a global, multi-literacy audience.
IKEA
AR Furniture Assembly
07 | BEHAVIORAL & POLICY DESIGN · SOCIAL IMPACT
MIT Media Lab
Transit UX for 30M+ Multilingual Commuters
Fragmented public transit UX was creating accessibility barriers for 30M+ multilingual commuters. Led a cross-institution initiative with professionals from MIT and Harvard on nudge-based behavioural interventions to improve usability without rebuilding infrastructure. Real-world deployment across public transit networks.